Top 5 Tools To Optimize Your Search Ranking You Really Should Be Using

Organic traffic can be said to be one of the needs that is very important to marketers, be it for sales or other purposes. In fact, not every marketer finds the most suitable apps to fit their needs because of some reasons. 

The statement “If you build it, they will come” is not true anymore. Therefore, software developers have created numerous SEO apps and plugins, helping you to optimize your website and making your work easier without the fear of losing traffic. 

Today, I will tell you the five best SEO tools that’ll help you improve visibility in SERPs. Let’s dive into the details!

1. Image Optimize: boost SEO with auto-optimization

As mentioned in the previous post, with Speed Up of AVADA SEO Suite, you can automatically optimize your shop’s image sizes and ALT tags, meta data, JSON-LD, and sitemaps. This feature-rich application claims to improve your Shopify store’s search engine results. 

Fortunately, SEO Suite helps to reduce your image size, and still keep its high quality for great shopping experiences. The best aspect of SEO Suite is that it is completely free. You may use all of its fantastic features for free and without getting charged. 

There are no setup fees or hidden charges. As a consequence, SEO Suite is among the finest Shopify SEO software.

2. Google Structured Data for eCommerce

In order to interpret the content on the page, Google employs structured data. You must first give particular information about your website so that it can show more information in search results. 

Google Structured Data
Image source: Google Search Central

By adding breadcrumbs to the home, product, collection, blog, article, and other pages, structured data can be enabled to enable LD-JSON data and assist Google in displaying your site with attractive search appearance features.

Google uses algorithms to interpret your content and its intent as it crawls and indexes other websites, including my e-commerce website. A defined machine-readable format for delivering details about a page is called structured data. This can increase the precision with which Google interprets your material.

3. Meta tags optimization

Meta tags are one of the most important parts of on-page SEO, which will be displayed on Google search results. Meta tags include meta title, meta description, and social meta. They will significantly decide whether customers might click on your website or not by giving a glimpse of insight to customers and why it’s relevant to their query.

To make sure Google performs logic and attractive meta tags for your website, you should write a unique title for different pages, which must be both brief and click-worthy. 

Besides, if you want to share a link from your website on your social channels, don’t forget to check the images attached to your shared links. These images may take a big part in increasing your page view.

4. Site Verification

As clear as its name, Site Verification is used to prove that you own the site or store. Before I knew about this feature, I was frequently being stolen the contents and images on the website. Thus, I did some research and found out that AVADA SEO Suite could help verify your store ownership with multiple apps like Google Search Console, Bing Webmaster Tools, Pinterest, and more. You only need to provide the whole meta name, then, this app will link you to the main website of those apps to get the verification code.

5. HTML Sitemap

Although there are many debates about the efficiency of the HTML sitemap, I still consider it a must-have tool that is very useful and valuable. HTML sitemap helps guide the visitors to where they want to go on my website. If they couldn’t find what they are looking for in the search, HTML sitemap is exactly where they will need to turn back. There are many additional excellent reasons to use a sitemap, in addition to assisting website visitors in navigating it. 

As you know, there are two main types of sitemaps: XML and HTML sitemap. XML sitemap will be more suitable for search engines and spiders because it gives them a URL website and brings data of a complete map of the web. Along with this, HTML sitemaps support all kinds of people and are often considered a well-organized table of content. However you look at it, an HTML sitemap is an easy way to get huge benefits without a lot of effort.

For instance, this is an HTML site map by Apple, which lists all the page structures of Apple

Make SEO Work Easier

SEO is critical, especially if you want more organic traffic rather than relying just on Facebook advertisements, which may be dangerous.

Selling good items isn’t enough to make you a successful Shopify shop. You must also verify that your business is SEO-friendly. Fortunately, thanks to these applications, it’s a lot easier than you may imagine.

If you’ve sorted out your store’s SEO, it’s time to focus on increasing the business. Check out my selection of the finest Shopify upsell applications above.

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